Weber Shandwick has made a senior appointment in EMEA to lead the firm’s strategic engagement disciplines, which are comprised of creatives, analysts, planners, content creators and social media strategists from across the region.
Hugh Baillie has been appointed Head of Client Service, Engagement Disciplines, EMEA, based in London with oversight of a growing team of engagement specialists across the region. Baillie, most recently CEO of FullSix, has extensive advertising experience, spanning Grey, Saatchi & Saatchi, BBH and Ogilvy & Mather, and clients including Unilever, American Express, Ford, Motorola, Diageo, British Airways and Gillette.
“As EMEA’s most PR award-winning and Cannes Lions-winning agency, we are delighted that someone with Hugh’s creative dynamism and experience is joining to lead our engagement work for clients,” said Weber Shandwick UK & EMEA CEO Colin Byrne. “His experience with top global brands and multi-channel creative and engagement strategy will effectively lead our growing team of creatives and strategists from across the marketing, digital and media mix.”