Last week, Weber Shandwick was named Global Agency of the Year at The Holmes Report’s 2019 Global SABRE Awards. This marks the fourth time in six years the firm has been recognised with The Holmes Report’s top agency honour.
“Our firm is deeply committed to creating solutions for our client partners that not only address the pressing issues of our age, but effect real change through data-led, purpose-driven work,” said Weber Shandwick president and CEO Gail Heimann. “To be named Global Agency of the Year again this year reflects the restless efforts of our people and client partners in achieving that mission. This honour belongs to all of them.”
The annual SABRE Awards programme honours the top PR firms regionally throughout the year and culminates with the Global SABRE Awards. Previously, Weber Shandwick was named Global Agency of the Year by The Holmes Report in 2017, 2015 and 2014. And earlier this year, the firm was named Asia-Pacific Regional PR Consultancy of the Year (Large), Consultancy of the Year in Mexico and France/Benelux, and was ranked as the Most Admired PR Agency on The Holmes Report’s Influence 100 list.
Firm and Client Partners Recognised Among Top 40 Campaigns
Weber Shandwick was also presented with two Global SABRE awards for campaigns with client partners Bud Light and Iceland Foods, which were both recognised among the top 40 global campaigns of the year.
For the second consecutive year, Weber Shandwick was recognised for its work with client partner Iceland Foods – this year earning a SABRE award for The Christmas Advert That Never Was, turning the chain’s environmentally focused Christmas advertisement that was not cleared for broadcast into a powerful earned media campaign; an initiative that won a PR Lion at Cannes this year.
In 2018, Weber Shandwick earned the Platinum SABRE award with Iceland Foods, for the #toocoolforplastic campaign.
With client partner Bud Light, 3PM Agency/Weber Shandwick was recognised for Victory Fridge, a campaign that honoured the Cleveland Browns and its underdog position in the National Football League (NFL), creating special edition Bud Lights placed in fridges citywide. A Wi-Fi lock opened all fridges simultaneously for the fans when the team won its first game in 635 days during the 2018 season.
Earlier this year, 3PM Agency/Weber Shandwick earned two Cannes Lions and three Clio awards for the campaign with Bud Light.
Exploring Technology’s Impact on Humanity at #PRovoke19
At The Holmes Report’s annual PRovoke Global PR Summit, Weber Shandwick president and CEO Gail Heimann moderated “Team Public Relations: Pro-human or not so much?” – a panel discussion that explored whether our quest for innovation and efficiency is sustaining or threatening humanity. The session featured Weber Shandwick Chief Innovation Officer Chris Perry and author, podcaster, and influential thought leader Doug Rushkoff.